Turning What Works Into More Of What Works

How everything you write online should inform the next thing you write online.

Dear Friend & Subscriber,

When writing online, what should your focus be?

Your focus should be on taking any topics you see performing well in your library of content and doubling down on the ones that are working. For example, if out of the 20+ things you write over the next month, and you see 1 or 2 have gotten 2x, 5x, or 10x+ engagement than the rest, …